Privacy policy

Privacy Policy

1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data means all data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is CKR TECHNOLOGY GROUP LTD, VOWLY, Unit A, 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom, E-Mail: info@paperly.co. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content, such as orders or enquiries sent to the controller, this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser bar.

2) Data Collection When Visiting Our Website

When you use our website for purely informational purposes, meaning that you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server, so-called “server log files”. When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our website visited
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you accessed the page
Browser used
Operating system used
IP address used, where applicable in anonymised form

Processing is carried out pursuant to Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.

3) Hosting & Content Delivery Network

Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), for the purpose of hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify’s servers. As part of Shopify’s aforementioned services, data may also be transmitted, as part of further processing on our behalf, to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. In the event of data transfer to Shopify Inc. in Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission. Further information on Shopify’s data protection can be found at the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than the aforementioned Shopify servers only takes place within the scope communicated below.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after you close your browser, so-called “session cookies”, while other cookies remain on your device for a longer period and allow page settings to be saved, so-called “persistent cookies”. In the latter case, you can find the storage period in the overview of your web browser’s cookie settings.
If personal data is also processed by individual cookies used by us, processing is carried out pursuant to Art. 6 para. 1 lit. b GDPR either for the performance of the contract, pursuant to Art. 6 para. 1 lit. a GDPR in the case of consent given, or pursuant to Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can configure your browser so that you are informed about the setting of cookies and decide individually whether to accept them, or exclude the acceptance of cookies for certain cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting Us

5.1 - Tawk.to
On this website, technologies provided by tawk.to inc., 187 East Warm Springs Rd, SB298 Las Vegas, NV, 89119, USA, (www.tawk.to) are used to collect and store anonymised data for the purpose of web analysis and operating the live chat system to respond to live support requests. Usage profiles may be created from this anonymised data under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor’s internet browser. The cookies enable recognition of the internet browser.
The data collected using tawk.to technologies will not be used to personally identify visitors to this website without the separately granted consent of the data subject and will not be merged with personal data relating to the bearer of the pseudonym. To prevent the storage of tawk.to cookies, you can configure your internet browser so that no cookies can be stored on your computer in the future or cookies already stored can be deleted. However, disabling all cookies may result in some functions on our websites no longer being available. You may object at any time, with effect for the future, to the collection and storage of data for the purpose of creating a pseudonymised usage profile by sending us your objection informally by e-mail to the e-mail address stated in the legal notice.
We have concluded a data processing agreement with tawk.to Inc., the provider of tawk.to, under which we oblige tawk.to Inc. to protect our customers’ data and not to pass it on to third parties.

5.2 When contacting us, for example via contact form or e-mail, personal data is processed exclusively for the purpose of handling and responding to your enquiry and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in responding to your enquiry pursuant to Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention obligations to the contrary

6) Data Processing When Opening a Customer Account

Pursuant to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent required if you provide it to us when opening a customer account. Which data is required for opening the account can be seen from the input form of the corresponding form on our website. Deletion of your customer account is possible at any time and can be carried out by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted provided that all contracts concluded via it have been fully processed, there are no statutory retention periods to the contrary and we have no legitimate interest in further storage.

7) Comment Function

As part of the comment function on this website, in addition to your comment, information on the time the comment was created and the commentator name chosen by you will be stored and published on this website. Furthermore, your IP address will be stored for security reasons in order to enable attribution to the author in the event of unlawful comments. Your e-mail address will be stored for contacting you if a third party objects to your published content as unlawful.

8) Use of Customer Data for Direct Advertising

- Newsletter Dispatch via Klaviyo
Our e-mail newsletters are sent via the technical service provider “Klaviyo”, 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provide when registering for the newsletter. This transfer takes place pursuant to Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.
Klaviyo uses this information to send the newsletters on our behalf. Klaviyo does not use the data of our newsletter recipients to contact them itself or to pass it on to third parties.
To protect your data in the USA, we have concluded a data processing agreement with Klaviyo, in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its privacy policy and, in particular, not to pass it on to third parties.
Klaviyo’s privacy policy can be viewed here: https://www.klaviyo.com/privacy

9) Data Processing for Order Handling

9.1 - Transmission of Image Files for Order Processing via Upload Function
On our website, we offer customers the option of commissioning the personalisation of products by transmitting image files via an upload function. The submitted image motif is used as a template for personalising the selected product.
Via the upload form on the website, the customer can transmit one or more image files from the memory of the device used directly to us by automated, encrypted data transmission. We then collect, store and use the transmitted files exclusively for the production of the personalised product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be expressly informed of this in the following paragraphs. No further disclosure takes place. If the transmitted files or digital motifs contain personal data, in particular images of identifiable persons, all of the processing operations described above are carried out exclusively for the purpose of processing your online order pursuant to Art. 6 para. 1 lit. b GDPR. After final completion of the order, the transmitted image files will be automatically and completely deleted.

9.2 Where necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on pursuant to Art. 6 para. 1 lit. b GDPR to the commissioned transport company and the commissioned credit institution.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data transmitted by you when ordering, such as name, address and e-mail address, in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6 para. 1 lit. c GDPR by suitable means of communication, such as by post or e-mail, about upcoming updates within the legally prescribed period. Your contact data will be used strictly for the purpose of notifications about updates owed by us and will be processed by us for this purpose only to the extent necessary for the respective information.

For the processing of your order, we also work with the following service provider(s), who support us wholly or partly in the performance of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

9.3 To fulfil our contractual obligations towards our customers, we work with external shipping partners. We pass on your name and delivery address and, where required for delivery, your telephone number exclusively for the purpose of delivering goods pursuant to Art. 6 para. 1 lit. b GDPR to a partner shipping selected by us. <=

b>9.4 Transfer of Personal Data to Shipping Service Providers

- Deutsche Post
If the goods are delivered by Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will pass on your e-mail address to Deutsche Post prior to delivery of the goods for the purpose of coordinating a delivery date or delivery notification pursuant to Art. 6 para. 1 lit. a GDPR, provided that you have given your express consent during the ordering process. Otherwise, for the purpose of delivery pursuant to Art. 6 para. 1 lit. b GDPR, we will only pass on the recipient’s name and delivery address to Deutsche Post. The transfer takes place only to the extent necessary for delivery of the goods. In this case, prior coordination of the delivery date with Deutsche Post or delivery notification is not possible.
Consent may be quantitative at any time with effect for the future from the above-mentioned controller or from Deutsche Post.
- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchenweg 10, 53113 Bonn), we will pass on your e-mail address to DHL prior to delivery of the goods for the delivery of a delivery date or notification pursuant to Art.. 6 para. 1 lit. a GDPR, provided that you have given your express consent during the ordering process. Otherwise, for the purpose of delivery pursuant to Art. 6 para. 1 lit. b GDPR, we will only pass on the recipient’s name and delivery address to DHL. The transfer takes place only to the extent necessary for delivery of the goods. In this case, prior coordination of the delivery date with DHL or delivery notification is not possible.
Consent may be withdrawn at any time with effect for the future from the above-mentioned controller or from the transport service provider DHL.
- FedEx
If the goods are delivered by the transport service provider FedEx (FedEx Express Germany GmbH, Langer Kornweg 34 k,65451 Kelsterbach), we will pass on your e-mail address and telephone number to FedEx prior to delivery of the goods for the purpose of coordinating a delivery date or delivery notification pursuant to Art. 6 para. 1 lit. a GDPR, provided that you have given your express consent during the ordering process. Otherwise, for the purpose of delivery pursuant to Art. 6 para. 1 lit. b GDPR, we will only pass on the recipient’s name and delivery address to FedEx. The transfer takes place only to the extent necessary for delivery of the goods. In this case, prior coordination of the delivery date with FedEx or delivery notification is not possible.
Consent may be withdrawn at any time with effect for the future from the above-mentioned controller or from the transport service provider FedEx.

9.5 Use of Payment Service Providers

- Apple Pay
If you choose the payment method “Apple Pay” from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment is processed via the “Apple Pay” function of your iOS, watchOS or macOS device by charging a payment card stored with Apple Pay. Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. To authorise a payment, you must therefore enter a code previously defined by you and verify the payment using the “Face ID” or “Touch ID” function of your device.
For payment processing purposes, the information you provide during the ordering process, together with information about your order, is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the purpose of carrying out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm successful payment.
Where personal data is processed in the described transmissions, processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6 para. 1 lit. b GDPR.
Apple stores anonymised transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was completed successfully. Anonymisation completely excludes personal reference. Apple uses the anonymised data to improve Apple Pay and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorising device communicate via an encrypted channel on Apple servers. Apple does not process or store this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to “Wallet & Apple Pay’ and disable ‘Allow Payments on Mac’;. 6 para. 1 lit. b GDPR. During the ordering process, you will be asked to provide your personal data, such as first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number and, in the case of direct debit, the specified bank details. To safeguard our legitimate interest in determining the solvency of our customers, this data is forwarded by us to Billie GmbH for the purpose of a credit check pursuant to Art. 6 para. 1 lit. f GDPR. Billie GmbH checks, on the basis of the personal data provided by you and other data such as shopping cart, invoice amount, order history and payment experience, whether the payment option selected by you can be granted with regard to payment and/or default risks. In addition to Billie’s internal criteria, identity and credit information from the following credit agencies may be included in the decision as part of the application review pursuant to Art. 6 para. 1 lit. f GDPR: Creditreform Berlin Wolfram KG, Karl-Heinrich-Ulrichs-Straße 1, 10787 Berlin, ≤br>- Creditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss, ≤br>- SCHUFA Holding AG, Kormoranweg credit 5, 65201 Wiesbaden (covering SCHUFA values report). Where score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things, but not exclusively, is included in the calculation of score values.
You may object to this processing of your data at any time by sending a message to the controller responsible for data processing or to Billie GmbH. However, Billie GmbH may remain entitled to process your personal data if this is necessary for contractual payment processing.
- Google Pay
If you choose the payment method “Google Pay” from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment is processed via the “Google Pay” application of your mobile device running at least Android 4.4 “KitKat” and equipped with an NFC function by charging a payment card stored with Google Pay or a payment system verified there, such as PayPal. To authorise a payment via Google Pay in the amount of more than EUR 25.00, your mobile device must first be unlocked using the verification measure set up in each case, such as facial recognition, password, fingerprint or pattern.
For payment processing purposes, the information you provide during the ordering process, together with information about your order, is transmitted to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a uniquely assigned transaction number, which is used to verify that a payment has been made. This transaction number contains no information about the actual payment data of your payment methods stored in Google Pay, but is created and transmitted as a unique numerical token. In all transactions via Google Pay, Google acts merely as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by charging the payment method stored with Google Pay.
Where personal data is processed in the described transmissions, processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6 para. 1 lit. b GDPR.
Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you attached to the transaction, the name and e-mail address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction and, where applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively pursuant to Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and optimisation and maintenance of the functionality of the Google Pay service.
Google thus reserves the right to merge the processed data transaction with other information collected and stored by Google when using other Google services. :. To enable payment processing, your personal data, such as first and last name, street, house number, postal code, city, gender, e-mail address, telephone number and IP address, as well as data related to the order, such as invoice amount, items and delivery type, will be passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this during the ordering process pursuant to Art. 6 para. 1 lit. a GDPR. You can see which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values, so-called score values. Where score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things, but not exclusively, is included in the calculation of score values. Klarna uses the information received on the statistical probability of payment default for a balanced decision regarding the establishment, implementation or termination of the contractual relationship.
You may withdraw your consent at any time by sending a message to the controller responsible for data processing or to Klarna. However, Klarna may remain entitled to process your personal data if this is necessary for optimum payment processing. :. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is passed on exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. Further information on SOFORT’s privacy policy can be found at the following internet address: https://www.klarna.com/sofort/datenschutz.
- Stripe
If you choose a payment method offered by the payment service provider Stripe, payment processing is carried out via Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provide during the ordering process together with information about your order, such as name, address, account number, bank code, possible credit card number, invoice amount, currency and transaction number, pursuant to Art. 6 para. 1 lit. b GDPR. Further information on Stripe’s data protection can be found at the URL https://stripe.com/de/privacy#translation.
Stripe reserves the right to carry out a credit check on the basis of mathematical-statistical procedures in order to safeguard its legitimate interest in determining the user’s solvency. Stripe may transmit the personal data necessary for a credit check and received as part of payment processing to selected credit agencies, which Stripe discloses to users upon request. The credit report may contain probability values, so-called score values. Where score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things, but not exclusively, is included in the calculation of score values. Stripe uses the result of the credit check with regard to the statistical probability of payment default for the purpose of deciding on the authorisation to use the selected payment method.
You may object to this processing of your data at any time by sending a message to Stripe or the commissioned credit agencies.
However, Stripe may remain entitled to process your personal data if this is necessary for contractual payment processing.

10) Online Marketing

Facebook Pixel for the Creation of Custom Audiences (with Cookie Consent Tool)
Within our online offering, the so-called “Facebook Pixel” of the social network Facebook is used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”).
If a user clicks on an advertisement placed by us that is displayed on Facebook, an addition is appended to the URL of our linked page by Facebook Pixel. If our page allows data to be shared with Facebook via Pixel, this URL parameter is written into the user’s browser by means of a cookie, which our linked page sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of Facebook Pixel, Facebook is able, on the one hand, to determine visitors to our online offering as a target group for the display of advertisements, so-called “Facebook Ads”. Accordingly, we use Facebook Pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics, such as interests in certain topics or products determined on the basis of websites visited, which we transmit to Facebook, so-called “Custom Audiences”. With the help of Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interests of users and are not annoying. This also enables us to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement, so-called “conversion”.
The data collected is anonymous to us and therefore does not allow us to draw conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook may use the data for its own advertising purposes in accordance with Facebook’s data usage policy (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to place advertisements on and outside Facebook.
The data processing associated with the use of Facebook Pixel takes place exclusively if you have given your express consent pursuant to Art. 6 para. 1 lit. a GDPR. You may withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

11) Web Analytics Services

11.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses so-called “cookies”, which are text files stored on your device and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website, including the shortened IP address, is usually transmitted to a Google server and stored there; this may also involve transmission to servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymisation of the IP address by shortening it and excludes direct personal reference. This extension causes your IP address to be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a server of Google LLC. in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also enables the creation of statistics via a special function, so-called “demographic characteristics”, with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and by using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-oriented marketing measures. However, data sets collected via “demographic characteristics” cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading information on the device used, will only be carried out if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to the website.
You may withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the “Cookie Consent Tool” provided on the website. We have concluded a data processing agreement with Google for the use of Google Analytics, under which Google is obliged to protect the data of our website visitors and not to pass it on to third parties.
For the transfer of data from the EU to the USA, Google relies on so-called standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

11.2 - Hotjar (Hotjar Ltd.)
This website uses the web analytics service Hotjar provided by Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788).
This tool allows movements on websites on which Hotjar is used to be tracked, so-called heatmaps. For example, it is possible to see how far users scroll and which buttons users click and how often. Furthermore, the tool also makes it possible to obtain feedback directly from users of the website. In this way, we obtain valuable information to make our websites even faster and more customer-friendly. When using this tool, we pay particular attention to protecting your personal data. We can only track which buttons you click and how far you scroll. Areas of the website in which personal data from you or third parties is displayed are automatically hidden by Hotjar and are therefore not traceable at any time.
All processing described above, in particular the reading of information on the device used, will only be carried out if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR. You may withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

12) Retargeting/Remarketing/Referral Advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing. We use this to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. Further data processing only takes place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise advertisements that you view on the web. If, in this case, you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transferred to servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/onweb/
Further information and Google’s privacy policy regarding advertising can be viewed here:
https://www.google.com/policies/technologies/ads/
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR. You may withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

13) Website Functionalities

13.1 Facebook Plugins with 2-Click Solution
Our website uses so-called social plugins (“plugins”) of the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page by means of a so-called “2-click” solution. You can recognize deactivated plugins by the fact that they are highlighted in grey. This integration ensures that no connection to Facebook’s servers is established when a page of our website containing such plugins is accessed. Only when you activate the plugins and thereby give your consent to data transmission pursuant to Art. 6 para. 1 lit. a GDPR does your browser establish a direct connection to Facebook’s servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data, including your IP address, to Facebook. We have no influence on the scope of data that Facebook collects using the plugins. To our knowledge, Facebook receives information about which of our websites you have currently and previously accessed. Through the integration of the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website even if you do not have a Facebook profile or are not currently logged in. The information collected, including your IP address, is transmitted by your browser directly to a server of Meta Platforms Inc. in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your contacts there.
You may withdraw your consent at any time by deactivating the activated plugin by clicking it again. However, withdrawal has no influence on the data already transmitted to Facebook.
The purpose and scope of data collection and the further processing and use of data by Facebook as well as your rights in this regard and settings options for protecting your privacy can be found in Facebook’s privacy policy: https://www.facebook.com/policy.php

13.2 Pinterest Plugin as Shariff Solution
So-called social plugins (“plugins”) of the social network Pinterest are used on the seller’s pages. Pinterest is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
To increase the protection of your data when visiting our website, these buttons are not integrated into the page as unrestricted plugins, but only by using an HTML link. This type of integration ensures that no connection to Pinterest’s servers is established when a page of our website containing such buttons is accessed. When you click the button, a new browser window opens and calls up the Pinterest page, where you can interact with the plugins there, where applicable after entering your login details.
The purpose and scope of data collection and the further processing and use of data by Pinterest as well as your rights in this regard and settings options for protecting your privacy can be found in Pinterest’s privacy policy: https://about.pinterest.com/de/privacy-policy

13.3 Use of YouTube Videos
This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) are played. If playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behaviour. According to information from YouTube, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practices. If you are logged into Google, your data is assigned directly to your account when you click on a video. If you do not want your profile to be associated with YouTube, you must log out before activating the button. You have a right to object to the creation of these user profiles; to exercise this right, you must contact YouTube. As part of the use of YouTube, personal data may also be transmitted to servers of Google LLC. in the USA.
Independently of playback of the embedded videos, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence.
All processing described above, in particular the reading of information on the device used via the tracking pixel, will only be carried out if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, YouTube videos will not be used during your visit to the website.
You may withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the “Cookie Consent Tool” provided on the website or via alternative options communicated to you on the website.
Further information on data protection at “YouTube” can be found in the YouTube Terms of Service at https://www.youtube.com/static?template=terms as well as in Google’s privacy policy at https://www.google.de/intl/de/policies/privacy

13.4 Trusted Shops Trustbadge
To display our Trusted Shops seal of approval and to offer Trusted Shops membership to buyers after an order, the Trusted Shops Trustbadge is integrated on this website.
This serves to safeguard our overriding legitimate interests in the optimal marketing of our offering within the scope of a balancing of interests, Art. 6 para. 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is accessed, the web server automatically stores a so-called server log file, which contains, for example, your IP address, date and time of access, amount of data transferred and the requesting provider, so-called access data, and documents the access. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the website.
Further personal data is only transmitted to Trusted Shops if, after completing an order, you decide to use Trusted Shops products or have already registered for use. In this case, the contractual agreement concluded between you and Trusted Shops applies.

13.5 - Google Web Fonts
This website uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) for the uniform display of fonts. When you access a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must establish a connection to Google’s servers. This may also involve transmission of personal data to servers of Google LLC. in the USA. In this way, Google becomes aware that our website has been accessed via your IP address. The processing of personal data in the course of establishing a connection with the font provider is only carried out if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR. You may withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

13.6 Google reCAPTCHA

On this website, we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function primarily serves to distinguish whether an input is made by a natural person or is abusive through machine and automated processing. The service includes sending the IP address and, where applicable, other data required by Google for the reCAPTCHA service to Google and is carried out pursuant to Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in determining individual responsibility on the internet and preventing misuse and spam. As part of the use of Google reCAPTCHA, personal data may also be transmitted to servers of Google LLC. in the USA.

Further information on Google reCAPTCHA and Google’s privacy policy can be viewed at: https://www.google.com/intl/de/policies/privacy/

Where legally required, we have obtained your consent pursuant to Art. 6 para. 1 lit. a GDPR for the processing of your data described above. You may withdraw your consent at any time with effect for the future. To exercise your withdrawal, please follow the option described above for making an objection.

13.7 Google Customer Reviews (formerly Google Certified Shops Programme)

We work with Google as part of the “Google Customer Reviews” programme. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This programme gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to participate in an e-mail survey by Google. If you give your consent pursuant to Art. 6 para. 1 lit. a GDPR, we will transmit your e-mail address to Google. You will receive an e-mail from Google Customer Reviews asking you to rate your purchasing experience on our website. The review you submit will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your review will also be used for Google Seller Ratings. As part of the use of Google Customer Reviews, personal data may also be transferred to servers of Google LLC. in the USA.

You may withdraw your consent at any time by sending a message to the controller responsible for data processing or to Google.

Further information on Google’s data protection in connection with the Google Customer Reviews programme can be accessed at the following link: https://support.google.com/merchants/answer/7188525?hl=de

Further information on data protection for Google Seller Ratings can be found at this link: https://support.google.com/google-ads/answer/2375474

13.8 ShopSync for Shopify

This website uses the Shopify app “ShopSync” by ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the newsletter service “Mailchimp” is synchronised with our Shopify account so that, on the one hand, updates in Mailchimp e-mail lists, such as an opt-out by a newsletter recipient, are automatically stored in Shopify and, on the other hand, new contact data generated via contracts concluded on Shopify is automatically transferred to Mailchimp e-mail lists.

In the former case, data processing is carried out pursuant to Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the effective and system-wide maintenance of advertising address records and the efficient observance of legally relevant status changes.

In the latter case, only on the basis of the user’s express consent pursuant to Art. 6 para. 1 lit. a GDPR, after a contract has been concluded on Shopify, the user’s first and last name, address and e-mail address, together with transaction-related information such as purchase amount, time and date of purchase, are transmitted by ShopSync to Mailchimp for inclusion in the Mailchimp list.

Data transmitted in this way is not stored or retained by ShopSync after synchronisation. All information synchronised between Shopify and Mailchimp is transmitted using SSL technology (Secure Socket Layer), and all transmitted information remains encrypted during the synchronisation process.

The synchronisation process requires the transmission of information via a secure connection to servers hosted by Amazon Web Services in the USA.

Further data protection information on ShopSync can be found here: https://shopsync.io/privacy-policy

14) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called “Cookie Consent Tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to users when they access the page in the form of an interactive user interface, on which consent for certain cookies and/or cookie-based applications can be granted by ticking boxes. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user grants corresponding consent by ticking the boxes. This ensures that such cookies are only set on the user’s respective device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data such as the IP address is processed for the purpose of storing, assigning or logging cookie settings, this is carried out pursuant to Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and therefore in a legally compliant design of our website.
A further legal basis for processing is Art. 6 para. 1 lit. c GDPR. As controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user’s consent.
Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

15) Rights of the Data Subject

15.1 Applicable data protection law grants you the following rights of data subjects, namely rights of information and intervention, vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective conditions of exercise:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 para. 3 GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

15.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE SCOPE OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

16) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and, where applicable, additionally by the respective statutory retention period, such as commercial and tax retention periods.

When processing personal data on the basis of express consent pursuant to Art. 6 para. 1 lit. a GDPR, this data is stored until the data subject withdraws their consent.

If statutory retention periods exist for data processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for contract fulfilment or contract initiation and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object pursuant to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for processing that override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defence of legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this policy regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.